YūGEN

Quality and style YOŪ deserve

Featured Products

「PLAIN FRENCH TERRY」- Kōhī Bīn (Coffee Bean)
「PLAIN FRENCH TERRY」- Kōhī Bīn (Coffee Bean)
「PLAIN FRENCH TERRY」- Kōhī Bīn (Coffee Bean)
SKU YGN - BKB- 001
Php350.00
「PLAIN FRENCH TERRY」- Mangūsu (Mongoose)
「PLAIN FRENCH TERRY」- Mangūsu (Mongoose)
「PLAIN FRENCH TERRY」- Mangūsu (Mongoose)
SKU YGN - BM - 001
Php350.00
「PLAIN FRENCH TERRY」- Nama Shiena (Raw Sienna)
「PLAIN FRENCH TERRY」- Nama Shiena (Raw Sienna)
「PLAIN FRENCH TERRY」- Nama Shiena (Raw Sienna)
SKU YGN - BN - 001
Php350.00
「PLAIN FRENCH TERRY」- Shampan (Champagne)
「PLAIN FRENCH TERRY」- Shampan (Champagne)
「PLAIN FRENCH TERRY」- Shampan (Champagne)
SKU YGN - BS - 001
Php350.00
「PLAIN FRENCH TERRY」- Yuki (Snow)
「PLAIN FRENCH TERRY」- Yuki (Snow)
「PLAIN FRENCH TERRY」- Yuki (Snow)
SKU YGN - BY - 001
Php350.00
「PLAIN FRENCH TERRY」- Take Bējū (Bamboo Beige)
「PLAIN FRENCH TERRY」- Take Bējū (Bamboo Beige)
「PLAIN FRENCH TERRY」- Take Bējū (Bamboo Beige)
SKU YGN-BT-001
Php350.00
「ICHIGOICHIE」- Kuro (Black)
「ICHIGOICHIE」- Kuro (Black)
「ICHIGOICHIE」- Kuro (Black)
SKU YGN - PIK- 0001
Php399.00
「ICHIGOICHIE」- Shampan (Champagne)
「ICHIGOICHIE」- Shampan (Champagne)
「ICHIGOICHIE」- Shampan (Champagne)
SKU YGN - PIS - 001
Php399.00

HEAVY PREMIUM PRINTED FRENCH TERRY SHIRTS

Our oversized shirts are made of poly blended French Terry - a type of fabric that gives you both comfort and elegance. This has high-grade combed ring spun cotton and high-grade polyester that are pre-shrunk to maintain its fit even after multiple washing.

「ICHIGOICHIE」- Kuro (Black)
「ICHIGOICHIE」- Kuro (Black)
「ICHIGOICHIE」- Kuro (Black)
SKU YGN - PIK- 0001
Php399.00
「ICHIGOICHIE」- Shampan (Champagne)
「ICHIGOICHIE」- Shampan (Champagne)
「ICHIGOICHIE」- Shampan (Champagne)
SKU YGN - PIS - 001
Php399.00
「ICHIGOICHIE」- Kōhī Bīn (Coffee Bean)
「ICHIGOICHIE」- Kōhī Bīn (Coffee Bean)
「ICHIGOICHIE」- Kōhī Bīn (Coffee Bean)
SKU YGN - PIKB - 001
Php399.00

HEAVY PREMIUM PLAIN FRENCH TERRY SHIRTS

「PLAIN FRENCH TERRY」- Kōhī Bīn (Coffee Bean)
「PLAIN FRENCH TERRY」- Kōhī Bīn (Coffee Bean)
「PLAIN FRENCH TERRY」- Kōhī Bīn (Coffee Bean)
SKU YGN - BKB- 001
Php350.00
「PLAIN FRENCH TERRY」- Kuro (Black)
「PLAIN FRENCH TERRY」- Kuro (Black)
「PLAIN FRENCH TERRY」- Kuro (Black)
SKU YGN - BK - 001
Php350.00
「PLAIN FRENCH TERRY」- Mangūsu (Mongoose)
「PLAIN FRENCH TERRY」- Mangūsu (Mongoose)
「PLAIN FRENCH TERRY」- Mangūsu (Mongoose)
SKU YGN - BM - 001
Php350.00
「PLAIN FRENCH TERRY」- Nama Shiena (Raw Sienna)
「PLAIN FRENCH TERRY」- Nama Shiena (Raw Sienna)
「PLAIN FRENCH TERRY」- Nama Shiena (Raw Sienna)
SKU YGN - BN - 001
Php350.00
「PLAIN FRENCH TERRY」- Shampan (Champagne)
「PLAIN FRENCH TERRY」- Shampan (Champagne)
「PLAIN FRENCH TERRY」- Shampan (Champagne)
SKU YGN - BS - 001
Php350.00
「PLAIN FRENCH TERRY」- Take Bējū (Bamboo Beige)
「PLAIN FRENCH TERRY」- Take Bējū (Bamboo Beige)
「PLAIN FRENCH TERRY」- Take Bējū (Bamboo Beige)
SKU YGN-BT-001
Php350.00
「PLAIN FRENCH TERRY」- Yuki (Snow)
「PLAIN FRENCH TERRY」- Yuki (Snow)
「PLAIN FRENCH TERRY」- Yuki (Snow)
SKU YGN - BY - 001
Php350.00
Display prices in:PHP

About Us

YūGEN Co.

YūGEN is an important concept in Japanese aesthetics. It is the profound and mysterious sense of beauty that is beyond what we see. 

Here in YūGEN Co.,  this beautiful word is a portmanteau of YOU and GENERATION - the two core concepts of our company. As you wear our brand, we want YOU to represent the deeper meaning of simplicity and aesthetics in your GENERATION. 

Why Choose Us?

In the era of loudness and boldness, our brand arises to remind us of aesthetics in simplicity. Our company focuses on quality without sacrificing the style - a brand that you can proudly wear. 

Our mission is to provide you with the clothing and apparel products that can represent your style in your generation.

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