YūGEN
Quality and style YOŪ deserve
About Us
YūGEN Co.
YūGEN is an important concept in Japanese aesthetics. It is the profound and mysterious sense of beauty that is beyond what we see.
Here in YūGEN Co., this beautiful word is a portmanteau of YOU and GENERATION - the two core concepts of our company. As you wear our brand, we want YOU to represent the deeper meaning of simplicity and aesthetics in your GENERATION.
Why Choose Us?
In the era of loudness and boldness, our brand arises to remind us of aesthetics in simplicity. Our company focuses on quality without sacrificing the style - a brand that you can proudly wear.
Our mission is to provide you with the clothing and apparel products that can represent your style in your generation.
